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mission
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directors/advisors
careers
press
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Our
mission:
Empower
the individual while
optimizing the enterprise.
A fundamental benefit to the Web
is the ability to provide
anyone anywhere instant access to information. Contextware
leverages that
capability in a very structured way so people have instant access to
exactly
what they need when they need it — the right information, the right
content,
the right tools and the right resources. This empowers individuals by
helping
them learn more quickly; think faster on their feet; improvise, improve
and
produce better results; and generally be more productive.
The benefit to the enterprise?
Processes, information and
resources are captured, organized and distributed so the enterprise can
operate
more efficiently — and more profitably.
To achieve our mission, we have
ten defining principles. These
principles guide us in our software development and in the way we work
with our
customers to derive maximum value from the Contextware platform.
1. Context is king.
Information is substantially more meaningful when it is delivered
within an
organizational context.
2. Process is the glue.
Business processes successfully connect people with information — they
define
and communicate the who, what, when, where, why and how of business.
3. The enterprise is people.
Most business processes and activities require assessment, reasoning,
improvisation, judgment and decision-making, and simply cannot be
completely
automated.
4. The language of business is
language.
The multiple intersections of subject matter and functional expertise
define an
enterprise. Technology must align semantically and philosophically to
maximize
usefulness.
5. You can’t break rules if you
don’t know what they are.
Business processes are not immutable laws — they merely communicate
successful
patterns. Once understood, they most certainly can be improved upon.
6. The greatest value is in the
molehill, not the mountain.
Most information produced within knowledge-rich enterprises is the
byproduct of
a core set of intellectual assets. Determining and managing these core
assets
is of exponentially greater value and significance than categorizing
and
indexing everything.
7. Know when good enough is
good enough.
Intentional, incremental change is far better than letting things
unfold
unguided. And all or nothing perspectives, while admirable in intent,
generally
fail to get ever get executed.
8. Empower the user, not IT.
Business users must be able to easily use and manage the technologies
that are
utterly dependent on their expertise and participation.
9. Software, by definition, can
never be truly intuitive.
Intuition is the natural ability to instantly understand. While
software should
strive to be intuitive, it is simply not of nature, therefore all
aspects are
entirely learned. While some metaphors succeed better than others and
become
conditionally intuitive over time and most certainly should be reused,
software
designers should constantly question, instead of faithfully accept.
Great leaps
in interface design and usability are far more important and valuable
than
worrying about the accompanying learning curves.
10. Just because everyone else
does it doesn't make it
right.
Changes in technology are typically evolutionary – incremental changes
constrained by conventional thinking. True innovation occurs when
something can
be made substantially better by rethinking it and representing it in a
new and
different way – the change becomes radical as does the increase in the
value
delivered.
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