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Management Team

David I. Forbes
Chief Executive Officer

Dave Forbes, co-founder of Contextware, serves as Chief Executive Officer and Chief Technologist.

Dave is an expert in information design with a passion for business process methodologies. Prior to Contextware, Dave was responsible for branding, product marketing and usability engineering for eMotion, a digital asset technology company. Before that, he was responsible for corporate communications and product development for the D. Appleton Company, an early leader in business process consulting. Dave has also worked in corporate marketing, for advertising agencies, and in film and video production. He holds a BA in Advertising from Drake University.

David D Austin II
President & Chief Operating Officer

David Austin, co-founder of Contextware, serves as President and Chief Operating Officer. David is responsible for sales and marketing, and leads client-facing operations including consulting services and customer service.

Before Contextware, David was responsible for Industry and Alliance Marketing & Sales Operations at Manugistics Group. In addition, he held responsibility for sales operations areas including training, sales force automation, forecasting, sales process, and turning early stage opportunities into winnable sales pipeline as part of a defined demand-to-cash process. Prior to Manugistics, David held management roles at Visteon Automotive Systems, at the time a $20 billion spin-out from Ford Motor company, where he was responsible for marketing strategy and advanced technology strategy.  He also held various management roles at MCI Telecommunications business markets, and consulted with Japanese and U.S. companies on developing joint ventures and strategic relationships. David holds a BA and a Masters in International Transactions, both from George Mason University.

George Heidenrich
Vice President, Professional Services

George has over 35 years of experience in information technology, business process management and related methodologies. His roles have included CIO, CTO, and COO, defining, managing, and assessing the successful delivery of business and technology solutions to meet commercial and government goals and objectives. George's technical experience includes methodology and countermeasure development, intellectual asset protection, physical and information security, network planning and management, systems integration, analysis and forecasting of business and technology trends, incident forensic analysis, and process improvement.

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